Dunkin’ introduces a 40-ounce ‘Wicked Lahhhge’ tumbler at selected stores

Dunkin’ is set to launch a new 40-ounce “Wicked Lahhhge” tumbler just in time for Memorial Day weekend, as per a press release by the company. 

The May 20th release stated, “Inspired by the distinctive accent heard in our New England region, Dunkin’ is introducing a new 40-oz. ’Wicked Lahhhge’ Tumbler, exclusively available at selected Dunkin’ locations nationwide.”

“Opt for 40 ounces of your preferred iced beverage — fill it up with a Dunkin’ Iced Coffee for your early morning errands to the farmers market, or a Dunkin’ Refresher for a refreshing poolside drink,” the company suggested.

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The “Wicked Lahhhge” tumbler, with a capacity of 40 ounces, is larger than any single-serving drink currently offered by Dunkin’. 

The biggest cup at Dunkin’ is the 32-ounce “large” for iced beverages, and the extra large cup for hot drinks holds 24 ounces. 

The “Wicked Lahhhge” tumbler will accommodate up to 40 ounces of an iced beverage, according to Dunkin’.  (Dunkin’ / Fox News)

The first Dunkin’ Donuts store was located in Quincy, Massachusetts, a city just south of Boston, according to the Dunkin’ website. 

The tumbler’s name is a nod to the Boston accent, commonly heard across northern New England. 

The first Dunkin’ store was founded in Quincy, Massachusetts.  (Paul Weaver/SOPA Images/LightRocket via Getty Images / Getty Images)

“One of the prominent features of the Boston accent is the dropping of the letter R, particularly when it’s not followed by a vowel. This linguistic pattern, known as R-dropping or non-rhoticity, dates back to the early English settlers and has persisted in the region, giving the Boston accent its unique flavor among other American accents,” stated Voices.com, a platform for voice actors. 

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Further, the term “wicked” is a popular Boston slang equivalent to “very,” as mentioned by Boston.com — though there is no clear origin story for its popularity in the area, the website noted.

This marks the second time recently that Dunkin’ has run a promotion centered around their beverage sizes. 

The “Wicked Lahhhge” tumbler, at 40 ounces, surpasses Dunkin’s largest single-serve drink.  (Ron Antonelli/Bloomberg via Getty Images / Getty Images)

In March, they briefly labeled their “small” iced coffee as a “Short King.” 

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“Short King” is an online term referring to a man under 5 feet 8 inches tall.  

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The description of the item on their menu in their app read, “Because sometimes you don’t need a large, or even a medium, you just need a Short King.”

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